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What Is SEO And Why Is It Important For My Business?
Organic SEO
Search Engine Optimization (SEO) means improving your business’s visibility on Google, and other key search engines. The goal of Organic SEO is to bring your business to the top of search engines for relevant searches "organically", without having to pay the search engine for showing your business. This sets your business up for “free” traffic.
Google Ads/PPC
Search engine advertising allows advertisers to bid on keywords that are related to their business offering. Cost per click can vary depending on the term, but ensures you a place on the top of Google, while you work to improve your organic SEO. This strategy is best for businesses that want to increase traffic from search engines immediately.
Let's Glance at the Stats.
The #1 search result in Google gets approximately 32% of all clicks.
53% of US consumers say that they research products using a search engine before deciding whether or not to make a purchase.
49% of marketers report that organic search has the best ROI of any marketing channel.
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